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Workshop on Digital Communication

with a focus on Social Media

26-27 April 2018 | Bonn, Germany


for managers and staff of organisations

(maximum 18 participants)



  • What is Communication
  • Tell The Story - Branding Online
  • The Need For Strategy: Building a Communications Plan
  • Event communication
  • Introduction to Social Media Platforms (Facebook, Twitter, Instagram, LinkedIn)
  • Focus on how to maximise them
  • Internal communication
  • Session about videos


>> Alan Kelly | Board member at AOIC [Association of Irish Choirs]

With over 20 years experience in the choral sphere, Alan holds a senior management position with a national sporting organisation. His expertise lies in the area of communications, media management and social media. He is a graduate of Trinity College Dublin, DIT Conservatory of Music & Drama and the Irish Academy of Public Relations. In 2015 he made his debut as a radio producer and presenter on Dublin City FM hosting Choralscape, a dedicated choral music show. He is currently musical director of Millicent Singers (Clane) and Carlow Voices.


>> Stefano Zucchiatti | Communication Manager at Jazz Europe Network

He has a substantial experience in communication at the international level for non-profit organizations and networks. His main areas of expertise are brand management, digital communications and social media, events management and press relations.

He studied Communication Sciences at the Padova University and has a Master in Communication for International Relations.



25 April 2018:

Arrival, common dinner to get to know each other

26 & 27 April 2018:

Workshop morning and afternoon with lunch break in Haus der Kultur

Dinner in town

28 April 2018:

Departure in the morning


Final programme and detailed schedule will be published in the following weeks.

Other information: 


Working language: English

Participation fee (covering 3 nights in a twin room and meals) 300€


For ECA-EC member organisations ONLY:

  • Free food and accommodation for one person, staff member or volunteer ideally dealing with the communication of the organisation

           Country group 1: 50€

           Country group 2: 40€

           Country group 3: 30€

           [>> check the country groups]

  • Possibility to apply for one of the 5 travel grants [covering up to 300€]


>> Application form



+49 288 912 56 63


The Capacity Building workshop is organised in the frame of the Network Funding project “Upgrade – Connect – Reach out: Raising Awareness for Collective Singing in Europe”